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Your databases – the heart of ANY viable business
Databases are the starting point of any interaction between the client and their market. CRM’s main area of business is database products and related services.
- Purchasing of external databases – the buying of data from a Direct Marketing Association (DMA) accredited data owner.
- Developing and building databases – growing your client base into the target markets you are wanting to expand using profiling & analytics including credit scoring and affordability processes. The latest introduction of Geo-coding and geo- extraction processes assist you to build destination traffic e.g to a branch or service office and increase frequency of visits resulting in increased average purchase amount.
- Data Quality: - Updating, enhancing and verification – add the ‘latest contact information’ to your current client base to introduce new products and services, develop customer intimacy, cross sell and collect outstanding money from clients.
- FICA / RICA – essentially a more comprehensive version of the ‘updating and verification’ process which adheres to the Financial Services Board requirements.
- Data Analytics/Reporting – identify purchase preferences and behaviours and establish cross sell and up sell opportunities.
Speed to Market from assessment and analysis to post campaign
- Strategic Assessment then follows Solution Design and Development including predictive modeling and segmentation…then follows…
- Marketing Programme Optimization – measurement, assessment and analysis, reporting.
- Dynamic tracking and reporting – combine multiple data sourcing, matching logic, business rules and industry knowledge to deliver flexible ROI reporting, flexible to meet multiple cross organizational needs.
- Fraud Prevention and security – with the increase in identity fraud and new legislation
around privacy and consumer rights, the protection of data and information is becoming a vital part of the process.
- Output formatting: - once your data set is ready for your chosen medium it is formatted to meet requirements – this may include call centers & print campaigns or data may have been ‘scrubbed’ for upgrading to new software platforms.
- Address Clean and PAMMS compliance – The post office offers discounts to clients who prepare their data to meet certain requirements. Let us meet these requirements and supply you with a certificate.
- NAD – National Address Dictionary – created for the providers of software, corporate, municipalities and government.
Manages integrity of data and avoids errors when capturing, alerting you to possible fraud.
DATABASE PROJECTS THAT COULD ASSIST (and be very valuable to) YOUR BUSINESS:
- Data integrity: - Cleaning / enhancing your datasets for marketing, collections and any other interactive processes.
- Growing your internal base: - One of the first areas to address would be your ‘own customer base’. Combinations of analysis, solution design and reporting would assist us to work together to extract the required data sets off your internal base for you to then make offers to increase uptake, cross-sell products or up-sell products.
- Acquisition of new clients incl Lead Generation: - This has been the most sought after area of our business the past four years. The growing of customer bases particularly in the financial and retail markets. We have worked with many of the large corporate such as Edcon, ABSA, Ellerines, Mr Price Group, Cell C, SA Home Loans, Consumer Credit (Nedbank) among others – click here for client list.
- New store/hotel openings: - New processes which we developed for our corporates which have been most effective. We can map your clients down to address level. We can therefore tell you who lives next door giving you lots of opportunity to communicate with your potential market groups. Get in touch with us to find out more….
- Buying of businesses: - When one business is considering purchasing another business for the purpose of growing its client base one of the main areas of value we can offer the buyer is to review the ‘database of clients’ which is being bought. We have processes in place to assess the value in the data being purchased.
- Fraud prevention: - The benefits of overlaying data sets, tracking individuals, implementing the National Address Dictionary (NAD) and enhancing your data to prevent fraud. Ernst and Young were one of our first clients to identify and use these processes.
- Moving data from one platform to another: - when taking over a business, integrating divisions or purchasing new software e.g SAP or hardware it is often necessary to update the data before the transfer takes place. We managed this process for one of the largest South African furniture retailers in 2005/6..
Working together to manage your database and marketing needs:
CRM works together with you to gain an understanding of all your requirements to meet your organizations goals. Once a way forward has been agreed CRM creates a simple, accurate project “critical path analyses” ensuring everyone knows what’s expected of them, and what each stakeholder needs to deliver their own side of the project, with the built-in essential core focus being that all parties have been fully briefed on the project objectives. Working together we ensure the organization’s key objectives are met.
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