"R7,3 billion is spent each year on ‘below-the-line’ marketing in South Africa of which 50% is mobile." Quote: Mr Brian M. Mdluli CEO of The Direct Marketing Association of South Africa.

The turnout at South Africa’s 1st Mobile Marketing Summit - August 2008, held at the Sandton Convention Centre, gave an indication of the level of interest, as well as the potential, this medium holds for marketers worldwide.

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Interested in including this medium into your marketing strategy? E-mail info@CRMopportunities.co.za. Please include your contact details in the body of the e-mail or submit your details on this website.

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